Studio Talk: That's So Immersive!

Rachel Parry explores the rapid growth of immersive art experiences

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Part of a series of events exploring the making of live immersive art and multimedia experiences.

When

27th March 2024

What time

12:00PM–1:00PM

Location

Broadway,

14–18 Broad Street,

Nottingham,

NG1 3AL

Cost

Free

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Part of a series of events exploring the making of live immersive art and multimedia experiences.

Following a visit to Wake The Tiger, an 'amazement park' in Bristol, Near Now Studio member Rachel Parry has been looking into the growth of immersive parks and interactive/immersive art events.

What makes something truly immersive?

Join artist and curator Rachel Parry, who will present their research into the rapidly growing rise of immersive and interactive art environments. Rachel is interested in both the positive impact of these experiential art-wonderment spaces, whilst also dissecting the ethical issues of the ‘disneyfication' of the arts.

Exploring the elements needed to make these multisensory transmedia experiences immersive, from the aesthetics of the set design and architectural layouts of how a guest would navigate the spaces, to the uses of creative technologies, roaming actors, sound and narrative storytelling design.

Rachel will use Wake The Tiger in Bristol, one of the UK's newest ‘amazement' parks, as a main case study.

Presenting how some of these initiatives are art-centred, built in collaboration with the artists, makers, designers and aiming for audiences communitas.

Wake The Tiger creates Amazement Parks; immersive experiences that combine story-telling, art and purpose in a journey of discovery. We do this whilst balancing environmental and societal impact alongside profit to ensure we are part of a sustainable future.

Additionally, Rachel is interested in how these spaces approach access and inclusion, including sensory sensitive and disability sessions, and how this is embedded into the art environments design.

Rachel Parry