Sarah Brin: Immersion Problems?

Exploring the creation of immersive and interactive experiences with Meow Wolf's Sarah Brin


9th December 2019

What time

6:00PM – 8:00PM



14-18 Broad St,





A keynote talk by Sarah Brin (Meow Wolf), introduced by Near Now Fellow Perry-James Sugden (Studio Above&Below).

Sarah Brin (Strategic Partnerships Manager, Meow Wolf) will speak about the creative challenges and questions surrounding the development of immersive experiences supported by emerging technologies.

Learn about key aspects of Meow Wolf's creative process, recommendations for creatives working at the intersection of art and technology, and questions regarding the responsibilities of cultural producers in times of dire political crisis.

Sarah Brin is an art historian and creative producer who specialises in previously unanticipated situations involving technology, the public, and organisational change/infrastructure. She’s created programs, exhibitions, and publications for organisations like Autodesk, SFMOMA, British Council, MOCA Los Angeles, the European Union and elsewhere. She cares about building just, sustainable and inviting things.

Sarah Brin (Strategic Partnerships Manager, Meow Wolf)

Sarah Brin (Strategic Partnerships Manager, Meow Wolf)

Who are Meow Wolf?

Meow Wolf are a New Mexico-based arts and entertainment group creating immersive and interactive experiences that transport audiences of all ages into fantastic realms of story and exploration. This includes art installations, video and music production, and extended reality content.

Meow Wolf's radical practice champions otherness, weirdness, radical inclusion and the power of creativity to change the world.

Meow Wolf Santa Fe

Meow Wolf Santa Fe


Near Now Fellows Perry-James Sugden of Studio Above&Below and Will Hurt join us to introduce this event.

Above&Below was founded by media artists Daria Jelonek and Perry-James Sugden in November 2017, after graduating from the Royal College of Art.

Their work focuses on interactive and immersive projects, based on hands-on research at the intersection of art, design and technology. The duo specialises in the field of sustainable futures in which emerging technologies and code have the potential to improve our planet’s well-being.

Living Computations, Studio Above&Below (2019)

Living Computations, Studio Above&Below (2019)

Artist Will Hurt is best known for his brightly coloured, playful, digital interactives which cater to people of all ages and abilities and respond to the geometry of the physical sites they are installed in, abstracting and re-presenting local architecture and landscape.

These site-specific interactives bring people together, forging connections and affording them a moment to play, leaving them with lasting memories of novel playful experiences and a new appreciation of their locality.

This talk is presented by Broadway's Near Now and The University of Nottingham’s Mixed Reality Lab and Smart Products Beacon of Excellence.

Smart Products is a University of Nottingham research beacon. It brings together experts from advanced manufacturing, the arts, social sciences and computing to harness the digital revolution. By enabling manufacturers and consumers to together create new kinds of smarter, personalised products and services, and ensuring these are trusted and use data ethically, Smart Products will help transform manufacturing, services and creative industries for the good of all.

Banner image courtesy of Meow Wolf Santa Fe.