Will Hurt: NeonForms

Try new interactive experiences by Near Now Fellow Will Hurt


21st August 2021
22nd August 2021
23rd August 2021
24th August 2021
25th August 2021
26th August 2021
27th August 2021
28th August 2021
29th August 2021

What time

12:00PM–5:00PM daily


Broadway Gallery

17 Heathcoat Street





An exhibition to celebrate the launch of NeonForms, a new experimental artwork app by artist Will Hurt.

Broadway's Near Now Fellowship has supported Norwich-based digital artist Will Hurt to explore the creation of new digital tools and experiences to engage people in modes of creative play that are interactive, constructive and shareable.

We're excited to be able to share outcomes from Will Hurt's Fellowship research and development, alongside a selection of exciting recent projects, prototypes and artworks he's been working on.

Visit Broadway Gallery from 21–29 August (open daily from 12:00PM–5:00PM) to play and get creative with new apps, software and interactive experiences.


Launching on 21 August 2021, NeonForms is a new mobile app designed and developed by Will Hurt which allows anyone to draw brightly coloured, abstract images by layering elements of colour, pattern and form into creative compositions.

Drawings Will has created with the NeonForms app will be exhibited alongside a custom interactive version of the software used to make them. You are invited to playfully experiment with the software to create your own artworks.

High quality art prints by Will Hurt will be available to purchase.

Experimental artwork by Will Hurt, created using the NeonForms app.

Experimental artwork by Will Hurt, created using the NeonForms app.

Created by internationally renowned digital artist Will Hurt, NeonForms continues an enduring investigation into examining the edges and limits of what it means to draw in the age of the computer. The app allows everyone to create and share vibrant, brightly coloured, multi-patterned drawings built from a discrete series of architecturally inspired abstract forms which twist and meld with one another to produce neon forms.


Also on display will be ARPS (Augmented Reality PlaySpace), an interactive and physical installation. Move physical objects and watch their virtual counterparts do incredible things on-screen.

ARPS, interactive and physical installation by Will Hurt

ARPS, interactive and physical installation by Will Hurt

ARPS is designed to encourage subtle, contemplative interactions, the project’s production started in 2020 as part of the Collusion/Norwich University of the Arts ‘Art // Tech // Play’ R&D programme, and was further funded in 2021 with the award of an Arts Council England Project Grant.

About the artist

Will Hurt is a Norwich-based artist who designs software to create brightly coloured, playful, digital interactives which cater to people of all ages and abilities.

Responding to the geometry of the physical sites they are installed in, his work focuses on abstracting and re-presenting local architecture and landscape. These site-specific interactives bring people together, forging connections and affording moments of play, leaving people with lasting memories of novel playful experiences and a new appreciation of their locality.

Hurt’s work has been exhibited around the world due to its stand-out aesthetic, technical resilience and engaging immediacy.


Broadway Gallery

Broadway Gallery is located on the lower ground floor of Broadway Cinema (14-18 Broad Street, Nottingham, NG1 3AL), nestled within its design and innovation studio spaces.

The space can be accessed via Broadway's main entrance but also has direct access via 17 Heathcoat Street, NG1 3AF.

Broadway Gallery is wheelchair accessible, with ramps and lift access from Broadway’s Box Office via the main entrance.


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